Photo By Kimeli Sigei JEDCA MEDIA
In a bid to combat rising road fatalities, Isuzu East Africa and its partners have launched the third edition of the “Eyes on the Road” campaign, offering free medical and vehicle wellness checks to over 300 commercial drivers along Mombasa Road.
The wellness drive focused on public service vehicles, school buses, and long-distance trucks areas most vulnerable to driver fatigue, chronic illness, and mechanical failure.
Drivers underwent free eye exams, blood pressure tests, and vehicle diagnostics, targeting the silent factors often overlooked in accident prevention.
“Our vehicle’s health is closely linked to our personal health,” said Kennedy Karisa, Secretary General of the Truckers Association of Kenya, underlining the campaign’s theme that roadworthiness begins with driver wellness.
Isuzu East Africa has led the Eyes on the Road initiative since 2022, and its Director of Aftersales, Julius Ndegwa, noted that driver safety goes beyond logistics.
“We’re emphasizing health and routine upkeep. Through wellness check-ups, vehicle maintenance training, and the Isuzu Connect telematics system, we aim to empower drivers with the tools and knowledge to drive safely,” he said.
AutoXpress Managing Director Sandeep Shah raised concerns about the diminishing pool of skilled drivers.
“Drivers are aging. There’s a shortage of good drivers because the younger generation isn’t interested,” he said. “Nothing beats a good tire, and we remain committed to our vision of zero accidents.”
Addressing driver behavior, Isuzu’s Human Resources Director, Dr. Wasike, stated. “It all starts with you. Manage your behavior before you manage the machine.”
Board Chairperson Rita Kavashe emphasized the company’s broader mission, saying.
“Isuzu East Africa works with stakeholders to support this critical cause. We urge both public and private drivers to participate in these wellness programs. Your health and knowledge are key to preventing accidents.” she said.
The campaign’s urgency is underscored by sobering statistics from the National Transport and Safety Authority (NTSA).
Its 2025 quarterly report reveals that 1,139 people died on the roads between January and March, with 2024 recording 4,748 fatalities nearly a 10 percent increase from the previous year.
Most accidents were linked to human error, mechanical faults, or untreated health conditions.
