safaricom
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Safaricom Launches 15th Sustainable Business Report, Reports Sh1.25 Trillion in Value Created for Kenya
Safaricom launched its 15th Sustainable Business Report at the Michael Joseph Centre in Nairobi on Tuesday, under the theme “Rooted in Impact, Connecting the Future,” reporting Sh1.25 trillion in value created for Kenyan society in the year to March 2026, a 10% increase from the previous year. Group CEO Peter Ndegwa said the report reflects…
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Kenya Hits 84.1M Mobile Lines as Safaricom Extends Lead
Kenya’s active mobile subscriptions rose to 84.1 million in the three months to March 2026, reflecting a 7.4 percent increase from the previous quarter. The growth pushed the country’s mobile penetration rate to 157.7 percent, according to the latest sector statistics by the Communications Authority of Kenya for the third quarter of the 2025/2026 financial…
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Njoroge Leads Race as PGK Equator Tour Heads to Limuru
Kenya’s leading professional golfers will this week converge at Limuru Country Club for the third leg of the 2026 PGK Equator Tour, a circuit that is increasingly becoming a key pathway to international competition. The tour serves as the official qualification route to the Magical Kenya Open and contributes points towards qualification for the 2028…
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Safaricom Launches Visual Storytelling Challenge Around Community Impact
Safaricom has launched a nationwide photography and videography competition aimed at documenting community projects supported through its foundations. Dubbed “Capture the Good”, the initiative invites photographers and videographers to produce visual stories around projects in education, health, environmental conservation and economic empowerment across Kenya. The challenge is open for submissions until May 30 through the…
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Safaricom to Mask M-PESA Send Money Numbers in New Privacy Update
Safaricom will begin masking mobile numbers in M-PESA Send Money transaction notifications from March 24, 2026, as part of a broader data minimization strategy aimed at strengthening customer privacy and reducing exposure to personal information. The update will change how recipients view transaction alerts. Instead of displaying full mobile numbers, notifications will show partially hidden…
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CBK Approves Mpesa Number Masking for Privacy
The Central Bank of Kenya (CBK) has authorised Safaricom to implement phone number masking across Mpesa transactions in Paybill, Till, and Buy Goods. According to the CBK’s National Payments Strategy 2022–2025, the bank outlined a data protection framework tailored for digital payments, committing to facilitating the development of a framework for financial data protection. “The…
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Standard Bank Bankrolls Safaricom’s Ethiopia Expansion
Telecom giant Safaricom PLC has secured a $138 million (approximately Sh17.8 billion) financing deal to accelerate its expansion in Ethiopia which is one of Africa’s fastest-growing and most strategic telecommunications markets. The milestone financing is expected to fast-track roll-out of digital infrastructure and services, deepen mobile connectivity across Ethiopia and boost inclusion in the region’s…
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Safaricom Gets CMA Nod for Sh40bn Medium Term Note Plan
Safaricom PLC has secured approval from the Capital Markets Authority to establish a Sh40 billion Medium Term Note Programme, a move that positions the telco to raise long term funding as it expands its operations and sustainability projects. The CMA approval was issued on 7 November 2025 under the Capital Markets Act and the Public…
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Men Dominate Mobile Money as Women Lag
Kenyan men continue to control most mobile money transactions, exposing a stubborn gender gap despite rising financial inclusion, according to the latest Central Bank of Kenya (CBK) report. In 2024, men accounted for 61 percent of all mobile money transactions across leading platforms including M-Pesa, Airtel Money and T-Kash, leaving women with just 39 percent…
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Safaricom Urges Innovators to Integrate Cybersecurity into New Solutions
Safaricom has called upon businesses and innovators to prioritize cybersecurity as they develop new digital solutions. Speaking during the Safaricom Cybersecurity Summit 2025, themed Powering Progress, Securing Growth, Nicholas Mulila, Chief Corporate Security Officer at Safaricom, said that the rise in cyberattacks in Kenya calls for urgent measures to contain the threat. Mulila noted that…
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Safaricom Net Income Jumps 52 Point One Percent H1 2025
Safaricom has reported a 52.1 percent rise in group net income to Sh42.8 billion for the half year ended September 2025, driven by robust performance in Kenya and reduced losses in its Ethiopia operations. The telco’s service revenue grew 11 percent year-on-year to Sh199.9 billion, supported by growth in M-PESA, mobile data, and fixed services.…
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Trading Made Easy: Safaricom Pilots Ziidi Trader App
Safaricom Plc is piloting a new mobile trading feature, Ziidi Trader, that integrates directly with the M-PESA platform to make stock trading simple and accessible for millions of Kenyans. The new feature aims to lower entry barriers for retail investors by allowing users to buy and sell shares on the Nairobi Securities Exchange (NSE) directly…
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Meta, Safaricom Launch Oman-Kenya Submarine Cable
Meta, the parent company of Facebook, has entered into a strategic partnership with Safaricom to roll out a new high-capacity submarine cable linking Oman and Kenya. The project aims to strengthen digital connectivity, improve internet speeds, and enhance network reliability across East Africa, a region increasingly dependent on fast and stable online access. The agreement,…
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Safaricom, Huawei Unveil Kenya’s First Video Ring Tones
Safaricom, in partnership with Huawei, has launched Kenya’s first Video Ring Back Tone (VRBT) service dubbed VybCall, marking a new era in mobile personalization and entertainment. The innovation, modelled off the popular Skiza service introduced nearly two decades ago, allows customers to replace traditional caller tunes with short-form videos, offering a fresh twist to the…
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M-Pesa Regains Edge as Kenya’s Mobile Money Growth Stalls
Kenya’s mobile money market has reached a saturation point as of June 2025, with total subscriptions hitting 47 million, according to the Communications Authority of Kenya (CAK). Safaricom’s M-Pesa slightly increased its market share to 90.9 percent,while Airtel Money held steady at 9.1 percent marking a pause in the competitive momentum that had defined the…
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Safaricom Wins Top Digital Technology Award at CIPS Africa 2025
Safaricom has won the award for Best Use of Digital Technology at the Chartered Institute of Procurement and Supply (CIPS) Africa Excellence in Procurement and Supply Awards 2025. The accolade recognizes the company’s Artificial Intelligence (AI)-powered Supply Market Analysis initiative, which provides real-time insights into supplier landscapes, cost structures, competition, market trends, and commodity risks.…
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Safaricom Wins Three Prestigious Awards. Here is Why
Safaricom has been recognized with three prestigious awards across gender inclusion, financial innovation, and e-commerce, reaffirming its leadership in fostering meaningful change for customers and communities. The National Gender and Equality Commission (NGEC) honored Safaricom’s Board of Directors at the USAWA Awards, recognizing their advancement of gender-balanced leadership through the inclusion of five women in…
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Court Upholds Ban on Safaricom’s Bonga Points Expiry Date
The High Court in Nairobi has declined to lift its order barring Safaricom from enforcing Bonga points expiry date or restricting their redemption for non-merchandise purposes. The ruling stems from a case filed by Dr. Magare Gikenyi against Safaricom, the Communications Authority of Kenya, and the Attorney General. The Consumers Federation of Kenya (Cofek) and…
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Airtel Money Gains Ground As Mpesa Market Share Dips
Safaricom’s M-PESA lost its market share from 97 percent at the end 2023 down to 90.8 percent in Q1 2025 according to latest data from Communications Authority of Kenya (CA). On the other hand, Airtel Money’s market share continues to rise. Currently, Kenya’s second largest telco has gained a share of up to 9.1 percent…
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Safaricom to Unveils Sub-Sh100 Matatu Insurance via M-PESA
Safaricom is set to launch a micro-insurance product for matatu passengers, offering coverage for under Sh100 per trip, as part of its strategy to deepen insurance penetration in Kenya. The initiative, announced at the Connected Africa Summit 2025, aims to integrate insurance services into the M-PESA super app, leveraging its extensive user base. Victor Odada,…
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