Safaricom Foundation Chairman Joseph Ogutu during the launch of Capture the Good Challenge. Photo/courtesy.
Safaricom has launched a nationwide photography and videography competition aimed at documenting community projects supported through its foundations.
Dubbed “Capture the Good”, the initiative invites photographers and videographers to produce visual stories around projects in education, health, environmental conservation and economic empowerment across Kenya. The challenge is open for submissions until May 30 through the campaign website.
Participants will select from about 250 projects across the country, visit the locations and create photo or video stories highlighting their impact on local communities.
The competition is being conducted in partnership with the Photographers Association of Kenya, the Photojournalists Association of Kenya and smartphone manufacturer Vivo.
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Safaricom Group CEO Peter Ndegwa said the initiative seeks to leverage visual storytelling to showcase transformation in communities and create opportunities for young creators.
Under the competition structure, submitted entries will first be reviewed to select 90 regional winners, who will attend a masterclass before resubmitting refined work for national judging.
A final shortlist of 18 national winners will have their work featured on the Capture the Good platform before being subjected to public voting.
Top winners in photography and videography categories will receive cash prizes of Sh1 million each, while second and third place winners will take home Sh750,000 and Sh500,000 respectively.
Safaricom said the overall prize pool, including cash rewards, airtime, merchandise and vouchers, totals Sh20.4 million. The competition is expected to run until August 14, when winners will be announced and selected works exhibited.
Separately, the M-PESA Foundation also announced the construction of a Sh12.5 million ICT laboratory at Kisumu Boys’ High School aimed at supporting digital learning for more than 1,800 students.
