Safaricom PLC has posted a strong financial performance for the year ending March 2025, with group revenue rising by 10.8 percent year-on-year to Sh371.42 billion, driven primarily by growth in its mobile money platform M-pesa.
Safaricom’s profit after tax reached Sh45.76 billion, as M-PESA continued to dominate revenue streams, contributing Sh161.1 billion, or 44.2 percent of Kenya’s service revenue. Transaction volumes rose by 29.5 percent to 37.15 billion, with annual transaction value climbing to Sh38.29 trillion.
Safaricom Chief Executive Officer Peter Ndegwa attributed the performance to digital innovation and evolving customer needs.
“We are now operating as a purpose-led technology company. Our sustained investments in mobile money, connectivity, and financial services are paying off, and we are pleased with the direction of growth,” said Ndegwa.
The firm’s agent network also grew by 14.1 percent to 298,890 agents, while the number of active one-month M-PESA customers rose by 10.5 percent to 35.82 million.
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In Ethiopia, where M-PESA launched in August 2023, the telco is witnessing fast-paced growth. The platform has registered 2.4 million active customers and processed transactions worth Sh20.6 billion.
“We are encouraged by the adoption of our services in Ethiopia. The traction we’ve gained within just a few months of M-PESA rollout shows the untapped potential,” said Safaricom Ethiopia CEO Wim Vanhelleputte.
“We are laying the groundwork for a broader suite of financial services, including credit and savings products,” he added.
Safaricom plans to introduce those services in Ethiopia by 2026, aiming for profitability in that market by 2027. The company also reaffirmed its commitment to financial inclusion through digital solutions such as Fuliza, M-PESA Visa, Pochi La Biashara, and Lipa Mdogo Mdogo.
Board Chairman Adil Khawaja emphasized the company’s broader mission. “This performance reinforces Safaricom’s role as a key pillar in Kenya’s and the region’s digital economy. We remain focused on resilience, innovation, and responsible growth,” he said.
The board has proposed a final dividend of Sh0.65 per share, mirroring last year’s payout.
