Aladdin ELAfifi , CEO of EFG finance ( fatura reps) , right Belal Megharbel CEO of MaxAB Wasoko. Photo | courtesy.
EFG Finance, a subsidiary of EFG Holding, has officially acquired Fatura, Egypt’s leading B2B e-marketplace, marking a significant step in its regional fintech and e-commerce ambitions.
The move also cements EFG Finance as a key shareholder in MaxAB-Wasoko Africa’s leading digital supply chain platform securing a seat on its board.
The acquisition is part of a broader strategy by MaxAB-Wasoko to consolidate and expand its B2B e-commerce and fintech services across the African continent.
Following a transformative merger between MaxAB and Wasoko last year, the combined entity has extended its presence into Kenya, Rwanda, and Tanzania, aiming to deliver localized, tech-enabled retail solutions.
“This acquisition of Fatura is more than a growth play It’s about realizing our vision of becoming the go-to platform for retailers across Africa. Fatura’s product depth and fintech innovation will elevate our service offering significantly.”said Belal El-Megharbel, CEO of MaxAB-Wasoko.
Fatura’s integration will allow MaxAB-Wasoko to offer retailers access to a wider, more coordinated product network across 16 cities five of which are new to the platform enhancing convenience and operational flexibility for small to medium-sized retailers.
“We’re excited to partner with MaxAB-Wasoko at a time when retail and supply chains are undergoing transformation. Our role as both a shareholder and board member underscores our commitment to accelerating fintech growth in Africa.”Aladdin ElAfifi, CEO of EFG Finance.
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Fatura, founded in 2019 and acquired by EFG Holding’s Tanmeyah in 2022, complements MaxAB’s full-stack supply chain model by offering a lightweight, asset-light marketplace that supports procurement through to last-mile delivery.
Since the MaxAB-Wasoko merger, the company has reported rapid growth in its fintech and e-commerce segments, with fintech now contributing over 9 percent of total sales.
Its regional strategy has been bolstered by solid demand from retailers seeking credit and digital supply chain solutions.
