Safaricom CEO Peter Ndegwa. Photo | courtesy.
Safaricom has been recognized with three prestigious awards across gender inclusion, financial innovation, and e-commerce, reaffirming its leadership in fostering meaningful change for customers and communities.
The National Gender and Equality Commission (NGEC) honored Safaricom’s Board of Directors at the USAWA Awards, recognizing their advancement of gender-balanced leadership through the inclusion of five women in its 2024 Board.
The USAWA Awards recognises the company’s continued efforts in fostering diversity, equity and inclusion at the highest level of decision-making.
Peter Ndegwa, CEO, Safaricom Plc, said that this recognition reflects their identity, values, and unwavering commitment to transforming lives.
“Diversity and inclusion for us is important to building a business that scales with purpose. We are proud of the progress we have made and remain committed to nurturing leadership that represents all voices,” he said.
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He further noted that in the fintech space, Tunza Simu, Safaricom’s device insurance solution developed by the M-PESA Financial Services Insurance Squad, was crowned 2025 InsurTech of the Year at the African Insurance Awards.
“Rising above a competitive field of Africa’s boldest insurance innovators, Tunza Simu was celebrated for simplifying access to insurance through technology, trust and relevance,” he said.
The solution provides clients with a simple and affordable method to insure their mobile devices directly through M-PESA, strengthening Safaricom’s goal to tailor financial services to everyday needs.
Safaricom’s e-commerce platform, Masoko, was also named the Gold Winner in the Best Mobile Devices and Accessories E-Commerce Store category at the 7th Kenya E-Commerce Awards.
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The award acknowledges Masoko’s outstanding ability to create a trustworthy and user-friendly shopping experience for the tech-savvy mobile consumers.
“These recognitions serve as a strong reminder of our team’s commitment to impactful innovation. Whether it’s creating inclusive boardrooms, introducing everyday insurance or revolutionising online shopping for Kenyans, our priority stays consistent: to address the changing needs of our customers with integrity, empathy and courage,” he said.
These achievements show that Safaricom is still dedicated to its goal of being Africa’s leading technology company by 2030, making sure everyone is part of the digital change.
