During DeWalt launch
Global power tools and construction solutions provider DeWalt has officially launched in the East African market, pledging to transform the region’s construction landscape through cutting-edge innovation and a firm dedication to safety.
Speaking at the launch event held in Nairobi, Rahul Chandra, DeWalt’s Brand and Marketing Director for the Middle East and Africa, highlighted Kenya’s dynamic infrastructure sector and expressed optimism about the brand’s growth in the region.
“The Kenyan market is incredibly vibrant,” Chandra said. “We are witnessing rapid expansion in construction and civil engineering, and that’s where DeWalt’s heritage of innovation and focus on safety can truly make a difference.”
Chandra emphasized that DeWalt’s mission revolves around two pillars enhancing productivity for contractors and ensuring user safety across all products.
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Echoing this vision, Umair Shahzad the firm’s Commercial Director for the Middle East and Africa, noted that technology remains central to DeWalt’s strategy for sustainable growth.
Among the innovations introduced are DeWalt’s next-generation cordless tools, including the Power Stack battery platform, Grabo a game-changing tool for material handling and Powershift, a new standard in battery-powered performance.
Parmesh Venkateswaran, General Manager for Stanley Black & Decker in the Middle East and Africa, reinforced that DeWalt is not entering the market to compete aggressively, but rather to respond to the evolving needs of Kenyan contractors particularly the demand for cleaner, more efficient job sites that minimize reliance on petrol engines and extension cords.
DeWalt is also advancing inclusivity in the sector by launching women-friendly construction tools through partnerships with local innovators such as Build Her.
According to Build Her CEO Taku Gatere, the collaboration aims to train 300 women annually in skilled construction trades.
While DeWalt had previously operated in Kenya through soft rollouts, this launch marks its formal entry into the East African market.
