NAIROBI, Kenya, Jan 16 – Hemingways has releases its travel trends for 2023 which points to customers embracing sustainability, technology, work-life integration, well-being, and culinary adventures.
Hemingways Travel Managing Director Joseph Kithitu says that the year ended has been one with conscious choices echoing louder than ever, with travelers seeking experiences that align with their needs, values and aspirations.
At the core of it all, Kithitu says is the growing need to embrace sustainability in the wake of global conversation on climate change.
”In 2023, we have witnessed a surge in eco-conscious choices, from green accommodations to carbon offset programs. The data speaks volumes, 40% of travelers have actively inquired destinations and experiences that align with their values of environmental responsibility,” he says.
He adds that demand for eco-friendly travel is not just a trend but a paradigm shift that necessitates our commitment to responsible tourism as a contribution to sustainable measures and the evolving preferences of the clientele.
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According to Kithitu, technology and especially artificial intelligence, virtual reality, and augmented reality are not just futuristic concepts but have played a cardinal role in how journeys were planned and executed in 2023.
”The modern traveler seeks efficiency, personalisation, and connectivity, and technology is the conduit through which these expectations are met. AI-driven itinerary suggestions and virtual tours that bring destinations to life, have been at the forefront of embracing tech innovations,” he added.
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The global focus on health and wellness as well as food, he adds has transcended everyday life and spreads through the realm of travel.
“We are witnessing a surge in the demand for wellness retreats, spa vacations, and destinations that prioritize both physical and mental well-being including digital detox,” he says in conclusion.
