Camera manufacturer Canon has celebrated the 10th anniversary of its pioneering Miraisha Programme anchored on supporting film makers in Africa.
Launched in 2014, the Miraisha Programme has educated over 7,000 future professionals across Africa, equipping them with the skills, training, and enterprise support necessary to thrive in the creative industry.
The celebration, held at KCA University brought together key stakeholders, partners, and beneficiaries of the programme highlighting the impact Miraisha on aspiring photographers, filmmakers, and creative professionals across the continent over the past decade.
Canon similarly announced 10 scholarships to carefully selected students from across the continent.
These scholarships will support a one-year course at prestigious institutions, including KCA University in Kenya, PEFTI Film Institute in Nigeria, and IFCPA/CRTV in Cameroon.
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Its Central and North Africa Managing Director Somesh Adukia exuded confidence in the program as one that has had far reaching effects on transforming Africa.
“The Miraisha initiative embodies Canon’s commitment to nurturing talent and creating opportunities in the creative industry. By providing scholarships and launching the coffee table book, we continue to invest in the future of African photographers and filmmakers, ensuring their stories are told and their voices heard,” he said.
On his part,Timothy Owase, CEO of the Kenya Film Commission praised the Miraisha Programme for its role in empowering African talent. He emphasized the importance of such initiatives in providing invaluable opportunities and resources to aspiring creatives across the continent.
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Since its inception, the Miraisha Programme has achieved significant milestones, including the establishment of 33 partnerships with various organizations and a goal to reach 10,000 participants by 2027.
It plans to scale up partnerships with educational institutions, government bodies, and industry leaders.
So far it has collaborated with institutions like Kenyatta University, Kenya Film Commission, PEFTI Film Institute, and others KCA university.
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