Nordin Mohamed Ibrahim, CEO Prime Bricks Developers.
When Nordin Mohamed Ibrahim was still in university, he got a chance to work at a real estate company. One day, he met a group of friends in the same industry over a casual coffee. What began as a simple conversation turned into the foundation of one of Nairobi’s fastest growing real estate companies.
“Each of us was working for different developers. As a group of young people we decided to start something of our own. We believed that if we pooled our resources, we could build a real estate company. That is how Prime Brick Developers was born,” Nordin recalls.
The idea came to life in 2017, but it was not until 2023 that the founders began executing the plan.Today, Prime Brick Developers has several high-end residential projects underway in Eastleigh, South C, Eastlands, and other parts of Nairobi.
How They Raised Capital
Securing capital is one of the biggest hurdles for most entrepreneurs. Banks and financial institutions rarely offer loans to young companies without collateral or a strong track record. For Nordin and his partners, funding came down to trust and persuasion within his community.
“The beauty of my community is that when you have a solid idea and you believe in it, they will support you. We managed to convince them, and they provided us with the capital we needed,” he says.
Prime Brick Developers is currently developing two, three, and four bedroom units. Prices range between Sh10 to Sh12 million for two bedroom apartments, Sh16 to Sh17 million for three bedroom units, and Sh20 to Sh22 million for four bedroom homes.
Their Marketing Playbook
Asked about their marketing strategy, Nordin says the company relies on a combination of digital platforms and traditional channels to reach potential buyers. He notes that their team uses the latest technologies to showcase properties and engage clients effectively.
The Outlook for Real Estate
The Kenyan real estate market is projected to grow by Sh773 billion by the end of 2025, supported by a steady annual growth rate of about five percent. Nordin believes the industry remains one of the most resilient sectors in the country.
“Real estate never dies. It slows down during a global crisis but it always bounces back. Right now the market is not at its best, but we expect a lot of improvement in the coming months,” he says.
The Long-Term Vision
Nordin’s ambition is to scale Prime Brick Developers beyond Nairobi and expand into major cities and towns across Kenya. He believes the company’s foundation, team, and market approach position it well for long-term success.
