Hummel has opened its first store in Nairobi. Hummel is an International Sport and Leisure brand which for the first time has been brought to Kenya Nairobi Westgate mall ground floor by WAMA International Group, which has more than 30 stores in different regions with a massive expansion plan in East Africa.
According to WAMA International Group, Kenya has a friendly business environment that is ideal for this venture Nairobi being the hub of East Africa, therefore an attractive location for global brands.
As one of the oldest sportswear brands in the world, Hummel is an internationally renowned manufacturer of sports lifestyle apparel and footwear, luxury lounging apparel in its fashion sub-brand Hummel HIVE.
It’s brand story is built behind character which is reflected in all its products with each expressing its own story with the same going for every team and individual player sponsored by the brand.
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For 100 years, Hummel has honored the camaraderie, celebrated the wins, and applauded the ability to play, share and enjoy sports and lifestyle throughout life and this is the brand heritage they look forward to sharing in Kenya. The store also plan to work with several local sports club in Kenya. So far Hummel is present in three East African countries including Rwanda, Uganda and now Kenya.
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